Previous Prime Days have tended to fall in the first half of the month, so our best guess for 2023 is July 11 or July 12. So we can be fairly certain that Amazon Prime Day 2023 will be held in July. Generally speaking, Amazon has usually held Prime Day in July (aside from 2020, when it was postponed to October due to the pandemic). We can, however, make some predictions based on previous years (plus the knowledge that the anniversary of Amazon's foundation is in July – did you know that the first Prime Day sale, held in 2015, was a celebration of the brand's 20th birthday?)

Unlike Black Friday – which is, predictably, 'the day after Thanksgiving' year after year – the date (or, in more recent years, dates) on which the Amazon Prime Day sale takes place is a bit more arbitrary.Īs Amazon doesn't confirm the date until a few weeks before the event, we don't know when Amazon Prime Day 2023 will be yet. In addition to flash sales across tech, Prime members can most likely expect price cuts on Amazon's own-brand tech including Echo smart speakers, Kindles, Fire tablets, and everything in between.įind the best Amazon deals ahead of Prime Day Amazon Prime Day 2023 date – When is Amazon Prime Day 2023?

One of the biggest online sales events outside of Black Friday and Cyber Monday, Prime Day usually sees price drops across thousands of gadgets and appliances, and it seems this year's Prime Day will be no exception. Amazon's Prime Day sale is now thought to be just a few weeks away, with shoppers anticipating bargains on everything from wireless headphones and gaming accessories to 4K TVs and electric toothbrushes.

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